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Enya Pan is an interdisciplinary designer, research rabbit hole enthusiast, and Brown|RISD Dual Degree Program student studying Computer Science and Business Economics @ Brown University and Graphic Design @ Rhode Island School of Design.
- A lover of all things linguistics, typography, biomaterials engineering, sustainable urban infrastructure, & ugly ceramic mugs.
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BRANDING DATA PUBL
MOTION TYPE WEB CONCEPTUAL
FIG. 2
Panasonic Lumix: The Beauty in the Ordinary
// MAY 2024
BRANDING
MOTION TYPEInspired by Nikon’s “Natural Intelligence" campaign that showcases unbelievable natural images taken with our cameras in response to keyword prompts like those used in artificial intelligence, I designed a campaign for Panasonic’s Lumix digital cameras that highlights the one thing that is irreplaceable by AI: the beauty of small things that captures the authenticity of real life. AI is deeply limited because of its lack of serendipidity: while it’s easy to create a bombastic prompt, such as “multicolored surreal mini volcanoes erupting water like a fountain”, it’s virtually impossible to achieve what’s easily achievable with a real camera: small details of your daily life, often overlooked, seen in a different way. This campaign promotes the use of the camera for capturing the raw, authentic, mundane aspects of our everyday lives through the usage of blurry but heartfelt hand-held shot images and videos.
VIEW (coming soon)